Hmmm ... well Mr. T makes some interesting points in his interview.
Not only does Mr. T believe Best Buy has hurt his image, he also believes it can hurt his chances of signing endorsement deals with other electronics retailers. He says, “What about some of the other video electronics stores? They say, ‘Well we can't use him cause Best Buy's using him.’ But Best Buy's not using me. They’re messing up my ability to earn more money from other people.”
I am not sure Mr. T is a name that is really conducive to selling electronics ... I think the idea of the Best Buy commercial was he was knocking some sense into a customer or something. Well, that isn't specific to electronics, so Mr. T is missing his opportunity to ask for even more money by claiming it is interfering with his ability to appear in ANY ad spots.
“CJ” asked the star what he’d like to see come of the suit. Mr. T replied, “Two things. In the great words of Spike Lee, ‘Do the right thing.’ And in the great words of Jesse Jackson, ‘Cut us in or cut it out!’”
Jesse Jackson is known for making everything into a racist issue so maybe he could say Best Buy tried to dupe Mr. T because he's black.
All kidding aside, it's not right to use someone's likeness without their permission but this article is only showing Mr. T's perspective and has no insight on how or why Best Buy might have done so.